THE PERFECT SIZED AGENCY

WEBSITE DESIGN/DEVELOPMENT

Your website acts as the front door to your company. It is the single most important component of any business for business development.

If you have any questions about the power of your website, here are some statistics for you.

80% of all goods or services are researched online before a connection is made.

It takes a visitor 10 seconds on your website to determine if they will consider doing business with you.

A new website with smart search engine optimization tactics can expect a 350% increase in lead generation within the first twelve weeks.

Your website is more than just a way to feature your services and news. A well executed website is the most important interactive, communication tool for companies to build an ongoing relationship with their current and prospective customers.

To be successful today, your website must be aesthetically in line with the essence of your brand, coded using the best Search Engine Optimization tactics, incorporate inviting lead generation tools and be intuitively user friendly to your guests. Add some good, sound list and link building and on going SEO work and you will have a finely-tuned website that will enhance your business.

OTW's web development team has a collaborative approach to the development of your website. Our process is a comprehensive progression from research to architectural planning to design to developing site development and implementation.

• Investigation. For your website to be successful and receive optimal exposure, it is imperative to understand your competitive marketplace and what areas you can gain the most market share. OTW will conduct an extensive competitive analysis including best practices, opportunities as well as a full-blown keyword analysis. This information will be dove-tailed with your website goals and target audience to assist us in developing the most successful website architecture and finished product in your competitive field.
• Site Architecture. We look at the site architecture the same way you look at the architectural plans for building a home. It is essential to spend upfront time figuring out all the elements that are going to be included in the website and review how best they will intuitively be followed by the site guests. By doing our due diligence up front, we alleviate the "wish we had" or the going back and trying to retro-fit elements into an already established plan. The result is a well thought out plan that reflects who you are, what you do and incorporates smart lead generation tools that drive retention.
• Design. A clean and compelling design reinforces the discovery process and creates a dynamic and successful site. At OTW, we believe in creating a site that combines creativity and simplicity. Every website that we design reflects the essence and personality of the brand. There are no cookie cutter designs at OTW. Every website has its own personality and flair that encompasses the flavor of the company we are working with. Our designs include web friendly fonts, inviting graphics and strong lead generation tools all synergistically developed in an intuitive fashion.
• Development. Execution is everything, especially on your website. Creating a well-coded site with proper SEO keywords and a user-friendly interface differentiates a good website from a great website. OTW reviews all software opportunities and OTW's extensive web building knowledge allows for greater overall use and functionality with Google and other search engine’s search framework.
• Implementation. Once your site is constructed, our web developers use trusted tactics to ensure that your site is properly deployed onto the web. We use every method possible to optimize performance and ensure that your site is recognized across all web platforms. To guarantee peak performance, stability and exposure, our web development team assures your website is compliant across all browsers.

Whether we are starting from scratch or re-designing your current website, OTW will set your company apart from your competitors online. We will work with you to assess your goals and create a dynamic, user-friendly website to generate sales and energy for your business.

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