What’s the big idea to get noticed, to score $1Million dollars with the blink of an eye from deep-pocketed investors? Think VIRAL. This smart entrepreneur had a great idea and needed a way to reach millions of people…. without spending millions of dollars. It’s no secret that new viral marketing ideas are shaking up the way we go about launching products, re inventing brands, telling new stories. Funny, slapstick, easy on the eye while clearly showcasing the product differentiation and benefits, this video will be hit. Follow it on YouTube and see. As of this morning, it has 1,000 views. It has been up less than ten hours. It will grow to millions within days.
The trick here is that the developer never lost sight of his product and goals. He didn’t take himself or his product too seriously and he was able to open his eyes and see the opportunity as opposed to the drawbacks. He didn’t see road blocks. He smelled his own success.
Good old creative muscle coupled with social marketing and razor sharp technology are today’s marketing playground. It’s not always about how much you spend (as demonstrated here) but how much you are willing to open your mind to the possibilities of that exist.